In this episode, Rosaria Alfano, our Global Head of Digital Marketing, explains in detail how embedding predictive CLV model can help with day-to-day bidding strategies for paid search.

Relevant insights

· Video: Is the Funnel in Digital Marketing Really Dead?

· Guide: Adapting Automated Bidding For Long-Term Profit

· Presentation: Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers

About Crealytics

Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 100+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.