Retailers today are more than just sales channels: they're becoming full-funnel marketing platforms. As retail media matures, offsite retail media is emerging as one of the most powerful ways retailers can support vendor growth, unlock new revenue streams, and enhance shopper engagement beyond their owned platforms.

Unlike onsite placements (e.g., banners on product detail pages), offsite retail media activates first-party data across Google, Meta, TikTok, YouTube, and the open web, targeting audiences with precision and tying performance to real outcomes like revenue, add-to-cart, and new-to-brand sales. For emerging and mid-sized vendors, this approach gives them reach and relevance across the customer journey and positions the retailer as a true marketing partner.

What Retailers Will Learn: Offsite Retail Media Benefits, Activation & Strategy

✅ What offsite retail media is and how it differs from traditional onsite media
✅ Four key benefits of offsite media for retailers and the brands they support
✅ How to launch a winning program with practical steps, campaign types, and measurement tactics

Plus, we share the Crealytics perspective, based on 15+ years helping retailers like Urban Outfitters, Staples, ASOS, and Foot Locker drive full-funnel growth through retail media and paid advertising.

Is This Guide for You? Retail Marketing Leaders Driving Brand Success

This guide is built for marketing, digital, and partnership leaders at retail organizations, particularly those in fashion, beauty, lifestyle, and DTC-friendly verticals, who are looking to:

· Evolve their retail media offering

· Provide more value to brands and vendors

· Tap into profitable co-op and offsite advertising models

Whether you’re launching a pilot or scaling your retail media business, this playbook will help you move with confidence.

About Crealytics

Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 100+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.