Unlocking True Performance: What This Incrementality Benchmark Report Reveals

Modern marketing leaders are under increasing pressure to deliver growth, defend budgets, and justify channel performance to the board. The core challenge remains: traditional KPIs like ROAS, CVR, CPA fail to distinguish between demand you capture and demand you create. This disconnect makes it difficult to understand which channels truly contribute to net-new revenue, especially as platform reporting inflates efficiency by counting non-incremental conversions.

This guide provides a clear, executive-level framework for evaluating incremental contribution across Paid Search, Paid Social, Display, and Affiliate channels, helping you meet commercial targets without sacrificing strategic clarity.

Essential Takeaways: Incrementality Benchmark Insights for Decision-Makers

1. How to Separate Real Impact from Platform Inflation

You’ll learn why channels that appear highly efficient on paper often deliver limited causal value, and why lower-funnel metrics routinely mislead leadership teams

2. Benchmark Ranges for Incremental Performance Across Channels

The guide outlines typical incremental ranges across Brand Search, Shopping, Paid Social, Prospecting, Display, Affiliate, and more, equipping you with a decision-ready view of where each channel tends to over- or under-perform (see page 9).

3. How Executives Can Turn Incrementality Into a Strategic Advantage

You’ll see how to rebalance budgets, identify overspend, align teams around causal impact, and elevate QBRs through evidence-based planning.

About Crealytics

Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 100+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.