Growth, Interrupted Podcast is a conversation series for senior leaders in DTC and paid media, exploring what drives real business impact today in the new era of AI and human judgment. Host Amy Tran is our Senior Director of Growth, bringing 9+ years of paid media expertise across North America, EMEA, and APAC.

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In this episode of Growth, Interrupted, host Amy Tran sits down with Stephanie Eva Boedige, Global Agency Director at Microsoft Advertising, to discuss how AI is reshaping advertising, performance marketing, and the role of agencies. Drawing on more than a decade at Microsoft, Stephanie shares her perspective on how brands can prepare for a future where AI becomes an increasingly active part of the customer journey.

Together, they explore the rise of the agentic web, why performance marketing is evolving beyond clicks and traffic, and why strategy, judgment, and strong agency-platform partnerships matter more than ever.

The Future of AI Search and the Agentic Web

Stephanie explains how the customer journey is changing as AI moves from helping people search to helping them make decisions. The conversation explores what this shift means for brands, why AI-assisted discovery is shortening the path to purchase, and how visibility is increasingly shaped before someone even reaches a website.

How AI Is Changing Performance Marketing

As AI becomes part of the decision-making process, success is no longer measured by clicks alone. Amy and Stephanie discuss why recommendations, authority, and influence are becoming increasingly important, and how brands can adapt their strategies as AI-driven experiences become more common.

The Future of Agency-Platform Partnerships in the AI Era

The episode also explores how the relationship between agencies and platforms is evolving. Stephanie shares why technical collaboration, AI readiness, and human expertise will shape the next generation of performance marketing, and why strategy and judgment remain essential in an increasingly automated world.

If you work in paid media, digital marketing, or ecommerce, this episode offers practical insights into how AI is changing advertising and what businesses can do today to stay ahead.

This episode is also available here on Apple Podcasts and YouTube.

About Growth, Interrupted and Crealytics

Growth, Interrupted  Podcast is brought to you by Crealytics, available on  Spotify,  Apple Podcasts, and  YouTube.

Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 100+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.