At Crealytics, we’re reshaping the future of digital marketing every day: where AI fuels creativity, efficiency, and measurable growth. Our teams combine automation, analytics, and human insight to help global retailers and brands perform smarter across Paid Search, Social, and Retail Media.

AI-Powered Marketing Strategies Driving Measurable Client Growth

In an industry still learning to trust AI and automation, we set out to prove that automation enhances brand performance rather than replacing human creativity.

Across leading retail and fashion clients, our AI solutions have delivered impressive full-funnel results, among which:

· ETERNA, a leading European brand, transformed its Microsoft Advertising and Performance Max strategy through AI-driven bidding and feed segmentation, achieving major efficiency gains.

· A U.S. retailer applied predictive AI models in Google Paid Search to capture new audiences profitably.

· And for Urban Outfitters Europe, our team customized Meta’s Advantage+ Shopping automation with brand guardrails – boosting revenue, attracting Gen Z, higher-value shoppers, and reducing acquisition costs.

These outcomes demonstrate how AI, guided by human strategy, can drive sustainable business growth.

"AI isn’t here to replace marketers, it’s here to amplify human potential. At Crealytics, we view AI as a strategic force multiplier that removes friction, accelerates insight, and empowers creativity. The real innovation happens when technology and human intelligence work together to drive smarter, more sustainable growth."

Rosaria Alfano, Global Head of Digital Marketing, Crealytics

Empowering Talent Through AI-Driven Efficiency and Innovation

Behind every campaign is an agency designed to evolve. We’ve built a culture where AI enables people to do their best work: faster, smarter, and more creatively.

Through internal AI tools and regular Hackathons, we developed reusable AI frameworks that cut reporting time by 75%, accelerated forecasting by 91%, and scaled creative output by 70%. These innovations allow our teams to focus on insight, not manual work.

“The best thing about being AI-equipped is that it puts people back at the center of the work. When AI takes care of the manual tasks, our teams can focus on what really matters: strategy, innovation, and client growth. It’s how we scale impact without losing the human touch.”

Amy P. Tran, Senior Director of Growth, Crealytics

We also modernized recruitment with a GDPR-compliant local AI system that screens more than a thousand applications in hours, helping us attract top talent while upholding data ethics and compliance.

Together, these initiatives have elevated both the quality and speed of our client service.

Building Thought Leadership and Promoting Responsible Innovation

Our mission goes beyond client success as we are shaping industry standards.

Leveraging our own internal AI tools, we doubled our publishing volume across LinkedIn and our website, driving stronger engagement and visibility in the retail and digital marketing community, all without paid campaigns.

At the same time, sustainability remains a cornerstone of our culture. Crealytics partners with Microsoft Advertising to integrate responsible practices and supports community engagement through our Volunteer Day program. This led to be shortlisted for the Marketing with a Purpose category for 2025’s Microsoft Advertising Partner Awards.

For us, AI innovation and environmental responsibility go hand in hand.

Recognized for Excellence in AI Innovation

Our commitment to advancing AI within the agency model has been recognized by the industry, earning Crealytics a place among leaders at the Digiday AI Awards in the Most Innovative Use of AI category.

This recognition reflects how we use technology not as hype, but as a strategic, human-centered advantage that transforms how marketing teams work, think, and grow.

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Need some help integrating AI in your paid media campaigns? Reach out to us.

Relevant insights

· Case study: How Brand X Used Competitor Keywords to Cut CAC and Win More Customers with AI-Led Search

· Article: The Cost of Denying AI in Your Paid Media Strategy and Execution

· Video: Are LLMs overshadowing Search Engines?

About Crealytics

Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 100+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.