PPC technology

Why is PPC hardly worthwile without the latest technology?

The world of Pay Per Click (PPC) search engine marketing is getting increasingly "tough"! The click prices have climbed to dizzying heights and in many cases it is hard to provide a rational explanation for them. This is why many PPC campaigns today either make a loss or have become far less profitable than they were. If you want to succeed in this highly cost-intensive game today, you have to fight the competition with pure “manpower”. It’s not unusual for large online mail order companies to employ up to 10 members of staff to manage their internal PPC – equating to wage bills of approximately EUR 500,000. This reduces their overall PPC profitability even further.

How much can be automated by PPC technology?

Since 2008, we have been working on developing our own PPC technology, which aims to automate almost the entire process of search engine marketing. We anticipate that 75 per cent of the typical workload can be saved by software support or converting to total automation. This applies to repetitive work such as keyword research, clustering, composing advertising texts, finding target-URLs and offer management.