The PPC service provider crealytics achieves positive results after the first half-year of 2010. The startup from Passau, with its innovative approach „Profit Driven Search Marketing“ managed to gain some renowned new clients and increase turnover by two digits.

Passau, 5 August 2010. crealytics GmbH has reasons for its good mood: The Passau startup with its innovative approach „Profit Driven Search Marketing“ succeeded in asserting itself in the market and made a two-digit profit in the first half-year of 2010. Compared to the period from January to June of the previous year the gross income from fees increased by 54 percent. Furthermore, new key clients were gained from the beginning of the year, including the online traders edelight, Indochino and Navabi. In addition, Neckermann.ch, several US retailers and a few big German online shops are experiencing success with Profit Driven Search Marketing.

„We are very happy that we could show such good results for the first two quarters“, says crealytics' CEO Andreas Reiffen. „We have our clients to thank for this success, for putting their trust in our new approach "Profit Driven Search Marketing" and have thus achieved remarkable results.“ Partner Christof König adds: „Our target is to realise a time saving of 75 percent compared to today's standards up to the end of 2010 by means of our PPC technology. In this way we shall be able to serve the rapidly rising demand for Profit Driven Search Marketing.“ In order to achieve this target crealytics is presently working intensively on a new version of their software. „Profitable PPC should be as easy for our clients to acquire as electricity from the socket“, is how Mr Reiffen puts it. Furthermore the team will be considerably ramped up. In this year alone, nine new team members came on board – the company has thus almost doubled its capacity and now employs a total staff of 16.

With „Profit Driven Search Marketing“ crealytics constructs PPC marketing considerably more transparently and more profitably than previously – without risk of loss and the necessity for controls. The special feature: instead of charging a percentage of the advertising budget or a monthly fixed amount, crealytics bases its calculation only on the profit attained or other success figures. This means the customer pays only when verifiable success has been achieved for him. The company, as full service PPC provider, thereby undertakes on its own responsibility all tasks which apply to the optimisation of PPC campaigns – from strategy planning via keyword research, creation of advertising material and continuous optimisation of offers right up to tracking the advertising success.