The innovative business model, technical capability and overall expertise convince the investors. High-Tech Gründerfonds is lead investor.

Passau, 25. January 2010. A good start to the New Year for crealytics GmbH: The Passau PPC enterprise finished its first financing round successfully. After the leading, early phase investors High-Tech Gründerfonds, Bayern Kapital and Chancenkapital Biberach were acquired as investors. High-Tech Gründerfonds will thereby support the young, innovative technology enterprise as lead investor.

crealytics GmbH is the first SEM company in the world that opts for a consequent profit-orientation using its forward-looking optimisation strategy and questions the current SEM practice with its "Profit Driven Search Marketing". With the capital now available the special software and the range of PPC services will be further expanded.

"crealytics combines a new type of business model with a comprehensive technological solution. The company has succeeded in a very short time in acquiring a large number of renowned clients and makig a profit from day one", says Romy Schnelle, Investment Manager of the High-Tech Gründerfonds. „Above all the technical capability as a team and the all-round practical expertise has convinced us“, says Monika Steger, Team Leader at Bayern Kapital. „crealytics has the best chance of assuring for itself a technological headstart.“

crealytics CEO Andreas Reiffen says: „Our technology allows us to get more out of PPC. The business model "Profit Driven Search Marketing" automatically guarantees that our clients profit to the same extent as we profit.“ And partner Christof König adds: „It is our mission to develop a software which enables the work which normally takes one whole day to perform, to be done in a few seconds."

With „Profit Driven Search Marketing“ crealytics constructs search engine marketing much more transparently and profitably than up to now – without risk of loss and the necessity of control. The special feature: Instead of charging a percentage of the advertising budget or a fixed amount, crealytics bases its calculation only on the profit attained or other success figures. This means the client pays only when verifiable success has been achieved for him. The company, as full-service PPC provider undertakes on its own responsibility all tasks which apply to the optimisation of PPC campaigns – from strategy planning via keyword research, creation of advertising material and continuous optimisation of offers, right up to tracking the advertising success.