At the Founder Congress Multimedia 2010 in Berlin the PPC service provider crealytics won an award with its innovative approach „Profit Driven Search Marketing“.

Passau, May 2010. Award for crealytics GmbH: At the Founder Congress Multimedia 2010 on12 May in Berlin the German Federal Ministry for Business and Technology presented young ICT and multimedia enterprises for the fifth time from his initiative “Founder Competition – start successfully with multimedia”, "EXIST – Business Setups based on Science" and the High-Tech Founder Fund. One of the highlights of the event is the annual award "Leuchtturmprojekte des High-Tech Gründerfonds" (Beacon projects of the high-tech founder fund). This year the PPC service provider crealytics of Passau was one of the winners. The young, innovative technology enterprise was convincing with its ground breaking optimisation strategy „Profit Driven Search Marketing“, which is based in target-oriented profit making and, together with plista, MobileBits and GrandCentrix, was awarded the prize.

„We are delighted that we won the award as Beacon Projects of the High-Tech Founder Fund“, said crealytics CEO Andreas Reiffen about the award. „We have our clients to thank for this recognition, who have put their trust in our new approach "Profit Driven Search Marketing" and have thus achieved remarkable results. With this performance oriented approach we are on the best road to establishing ourselves on the market."

With „Profit Driven Search Marketing“ crealytics constructs search engine marketing considerably more transparently and more profitably than up to now – without risk of loss and the necessity of control. The special feature: Instead of charging a percentage of the advertising budget or a fixed amount, crealytics bases its calculation only on the profit attained or other success figures. This means the client pays only when verifiable success has been achieved for him. The company, as full-service PPC provider undertakes on its own responsibility all tasks which apply to the optimisation of PPC campaigns – from strategy planning via keyword research, creation of advertising material and continuous optimisation of offers, right up to tracking the advertising success.