Passau, 07 December 2009. With its innovative concept, a new PPC service provider successfully challenges the competition: crealytics GmbH is the first SEM company in the world that opts for a consequent profit-orientation using its forward-looking optimisation strategy and questions the current SEM practice with its "Profit Driven Search Marketing".

With „Profit Driven Search Marketing“ the two founders and directors Andreas Reiffen and Christof König want to construct PPC marketing much more transparently and profitably than up to now – without risk of loss and the necessity of control. The special feature: Instead of charging a percentage of the advertising budget or a fixed amount, crealytics bases its calculation only on the profit attained or other success figures. This means the client pays only when verifiable success has been achieved for him. The company, as full-service PPC provider undertakes on its own responsibility all tasks which apply to the optimisation of PPC campaigns – from strategy planning via keyword research, creation of advertising material and continuous optimisation of offers, right up to tracking the advertising success. Due to the automation of all processes, crealytics can achieve an increase in efficiency and cost advantages which they pass on to the clients. This means that the enterprise is in a position to accept the full risk and be remunerated only on success.

„With our new, innovative approach we want to really take off“, says CEO Andreas Reiffen. „It is our aim, by means of Profit Driven Search Marketing to provoke radical rethinking in search engine marketing.“ „We are convinced that in times of tight budgets the classical PPC agent model will have to be replaced by remuneration models based on success“, adds partner Christof König. „Our incentive system creates confidence and allows our clients to concentrate on their proper tasks, without the necessity of consistently checking on us.“

The fact that Profit Driven Search Marketing has proved successful in practice is shown by many assignments. Within a year after its founding, crealytics was was working for over 30 online mail order traders in more than five countries; among them are several Top 50 US retailers and some of the biggest German online shops. And meanwhile Neckermann.ch, the leading online mail order trader in Switzerland has decided in favour of crealytics. The two new entrepreneurs are now determined to push forward this positive course and expect in 2010 an increase in demand for their unique business model. „We believe we will achieve a growth of over 100 percent“, says Reiffen. „The main assumption thereby is that the enterprise maintains the quality consistently and still makes a profit.“