Investors drawn to innovative business model, technical know-how and vast expertise. High-Tech Gründerfonds is the lead investor.

Passau, January xxth, 2010. It’s been a good start into the New Year for crealytics GmbH: The PPC advertising firm located in Passau has successfully closed its first round of financing, led by early-stage investor High-Tech Gründerfonds, Bayern Kapital and Chancenkapital Biberach. High-Tech Gründerfonds will support this new and innovative technology firm as lead investor.

With its state-of-the-art optimisation strategy, crealytics is focused on a consistently profit-making methodology. Their customized “Profit Driven Search Marketing” challenges the usual search-engine marketing practice. The new funding allows for an expansion of the specialized software and the offer of PPC advertising services.

"crealytics combines a very innovative business model with a comprehensive technological solution. Since the company was launched, it has rapidly acquired numerous well-known customers and has been profitable from the beginning", says Romy Schnelle, Investment Manager of High-Tech Gründerfonds. According to Monika Steger, Team leader at Bayern Kapital: “The technical expertise within the team and the vast practical experience provided were the determining factors, which convinced us to invest.” crealytics’ technological platform has given it a real head start over the competition.”

crealytics CEO Andreas Reiffen says: “Our technology allows us to get more out of PPC advertising. "Profit Driven Search Marketing" is based on results, so it guarantees our customers a profit from their investment.” Partner Christof König also adds: “It is our mission to develop software, which can handle tasks in a matter of seconds whereas it would usually take a whole day to get them done.”

With “Profit Driven Search Marketing“ crealytics has created a form of search engine marketing which is more transparent and profitable than previously – without any risk of loss and the need for control. Instead of charging a percentage of advertising costs or a monthly fixed fee, crealytics is measured solely by the profits achieved or other key performance indicators, which characterizes its unique feature. This means that customers only pay when there are actually successful results. As a full-service PPC advertising service provider, the firm therefore takes full responsibility for optimizing the entire PPC campaign – from strategic planning to keyword research, drafting advertisements and continually improving the offer, to measure the success of the campaign.