Our vision
crealytics GmbH was founded at the end of 2008 by Andreas Reiffen and Christof König as an offshoot of the University of Passau. Both founders shared the vision of making search engine marketing simpler and more measurably profitable by means of profit-driven search marketing and developing software for greater process automation. A simple Excel model showed at that time that the usual optimisation strategies based on the target Return on Investment (ROI) or Cost Revenue Analysis (CRA) figures, which are widely propagated even today, do not produce the best results.
Since then, profit-driven search marketing – ie profit-oriented search engine marketing – has been implemented by several companies, particularly the leading and fastest growing online mail order businesses. In addition, the superiority of this optimisation strategy has been confirmed through many scientific studies.
Company development
| 2011 | Further financing is acquired through the LBBW Venture Capital GmbH, Mountain Super Angel AG and Bayern Kapital; crealytics grows to 25 employees. |
| 2010 | Financing is acquired through the High-Tech Founder Fund, Bayern Kapital and Chancenkapital Biberach; crealytics grows to 17 employees; Daniel Trost is appointed third director after Andreas Reiffen and Christof König. |
| 2009 | A growing number of online enterprises are acquired as direct clients; an initial prototype of our self-developed PPC technology "camato" is put into operation; 6 employees. |
| 2008 | crealytics GmbH is founded, initially with 2 employees; focuses on success-based PPC via affiliate networks (CJ Performer, Affilinet Top Publisher). |
| 2007 | Both founders are sponsored by EXIST (Sponsoring Programme of the Federal Ministry for Business and Technology and the European Social Fund). |
