crealytics is a spin-off from the University of Passau (Germany). As an innovative start-up project, we received funding from EXIST, a program from the German Federal Ministry of Economics and Technology (BMWi) aimed at technology startups. The initial idea was refined to a viable business concept with the close cooperation of Prof. Dr. Peter Kleinschmidt (Chair of Business Computing, University of Passau).

crealytics was founded as a specialist in performance Search Engine Marketing (SEM) at the end of 2008. We assists our clients by making Paid Search Marketing (or PPC Advertising) more profitable and easier to use - without the risk of loss and the need for constant monitoring. crealytics’ Profit Driven Search Marketing is an innovative new approach that differs significantly from the usual practice:

• Instead of taking a percentage of advertising expenditure, or a fixed amount, we only earn if we achieve clearly measurable success for you.
• Instead of trying to get the best results from a given budget, we flexibly control the advertising spending to achieve the highest profits.
• There is no need to constantly monitor and give instructions, you can trust in incentives: the more money we make, the more money you make!

With the Profit Driven Search Marketing approach, combined with the use of advanced PPC technologies, crealytics is constantly striving for excellence in the field of Search Engine Marketing.